Just as Andrew Breitbart did not let the Complex use its PC Lexicon to control him and shape the narrative, he then went one step further and did not let the Complex control whatever story he had. I present to you, Rule 5 in his Pragmatic Primer for Realistic Revolutionaries.
5.) Control your own story - don't let the Complex do it: A one-and-done story isn't worth anything. One fact can be posted on the Internet and flushed down the memory hole faster than anyone can imagine. How many incredible pieces of journalistic revelation have been lost because they weren't properly presented to the public?
Serialization is good. Van Jones was taken down by Glenn Beck because Beck had the goods - and because he revealed them piece by piece. He got Jones and his defenders to come out of the closet and attack him. Then he calmly laid his cards on the table, one by one.
It's the same strategy I saw Arianna pursue during the Larry Lawrence scandal. People came out of the woodwork to attack her as a scurrilous human being slandering a dead war hero. And she smiled and let them come at her. Then she put her evidence into the public eye bit by bit, keeping the story alive. Feeding the media is like training a dog - you can't throw an entire steak to a dog to train it to sit. You have to give it little bits of steak over and over and over again until it learns its lesson. That's what Arianna did.
It's the same thing Drudge did with Lewinsky. He broke the story in pieces rather than in a long essay laying out all the facts, and he didn't let the media's cries for him to reveal all his information control his decision-making process. Instead, he controlled the media.
The important thing to remember here is that the media are like a leech hanging on the back of the news makers, and the news makers have every right and ability to feed that leech little by little instead of letting it suck them dry all at once. Keep your story alive by planning its release down to the minutest level.
The main thing to remember is this: we need to OWN THE NARRATIVE at every single opportunity. I am of the belief that owning the narrative is not just a fancy saying or something that can be focused on for an hour or so a day or even a week. Rather, owning the narrative is a way of life, one that lives with us 24 hours a day, 7 days a week, 52 weeks a year. Owning the narrative has been a part of my life ever since Andrew died, and it will remain in me until I take that eternal celestial dirt nap.
During the 2012 election I had dealt with the third party supporters, as I had mentioned last week, and every time they said something which mentioned Romney and Obama being the same I just calmly said they are not and showed them links a little at a time. In fact, one person even called me Rick “The Narrative” Bulow because when he would ask me what I am doing, I told him that I am calmly owning the narrative.
When Marco Rubio was mentioned on Romney’s VP short list and the birthers came out of the woodwork saying he is not eligible, I had calmly said that he is, and debunked their articles a little at a time with certain links of my own. And in fact just recently I had seen a thread on a site which mentioned a paper from the Congressional Research Service on natural born citizenship and presidential eligibility. Now what is funny about it is that I had brought up that paper in another thread on the same site and got bashed for it. So I had waded in and mentioned a couple of things about eligibility, and wound up getting banned from the entire site. Am I upset about it? Yes I am; however, one thing I did not do when I commented was let them own and control the narrative. The only way the Complex can own and control the narrative after being confronted with facts is to shut you up. And online, apparently that means banning someone from sites.
If we want to win in 2014 and then in 2016, we have to own the narrative, whatever it may be, at all costs. Remember that owning the narrative is not just a fancy saying but a way of life.