One of the best things I like about Andrew Breitbart in the short time I had followed him on Twitter prior to his untimely death is how engaged he was on Twitter. And with that in mind, he made Twitter (and indeed Social Media as a whole) one of the key points and rules in his Pragmatic Primer for Realistic Revolutionaries.
7.) Engage in the social arena: My first instinct about Facebook was my first instinct about Twitter was my first instinct about MySpace. I was right about MySpace - it sucks. I was definitely wrong about Facebook and Twitter.
Using my "ubiquity" rule, the citizen journalist isn't always reporting in the ledes, headlines, and paragraphs form. Sometimes a tweet or a re-tweet can grant an idea more legs. Sometimes a status update can lead to the mother lode. Yes, there are slick advisers falsely promising a social networking Gold Rush, but well-socially-networked person can soon carry more weight than a household-name columnist at your local news daily.
Building a movement used to take time, but now it can be done in a few hours with with the right connections and the right posts on a few websites. Take, for example, flash mobs. These are gatherings spawned over the Internet on hours' notice, and they gather thousands of people, whether it's for snowball fights or for rioting in the streets of Philadelphia.
The Tea Parties have used the power of social media to get their message out there in a new and incredible way. There are no leaders to the Tea Party, which is a great thing, and there's no formal program to the Tea Party - it's truly a party of the people, and originally, it was based on conservative people partying. If any liberal attended a Tea Party event, they'd be shocked to see that it isn't a KKK rally; it's a social gathering of thousands of like-minded people of all races and ages, people looking for others who believe in the same values.
It's also particularly true in Hollywood, where socializing is the basis of business. That's why I've tried to put people in Hollywood together, and it's already spawning actual creative projects. Seek out other people and build an army.
If you think on it, this rule is a culmination of the three prior rules. After all, Andrew’s fourth rule was about not letting the Complex use their PC lexicon to characterize you and shape the narrative, which is what the Left has been known to do on Social Media. His fifth rule was about us controlling our own story and not letting the Complex do it, which is all about owning the narrative. And to wrap up the trifecta, his sixth rule was all about ubiquity being the key to keeping the narrative. Now, what is one way to do all of this? The best way I can think of is by using the power of Social Media to defeat the Left and own and keep the narrative.
On today’s show, I will be having a panel on this very topic. On it will be the following:
- John LaRosa – Partner of Four Tier Strategies, LLC ( http://www.fourtierstrategies.com/)
- Stephen Maloney - Admin of a few Marco Rubio groups, former Romney supporter, Social Media advocate
- Miryam Shabak - Admin of the Facebook Group Help GOP Master New Media 4 Victory
- Diane Sori - Purveyor of The Patriot Factor (http://thepatriotfactor.blogspot.com/)
If you want to engage the conversation, there are three ways you can do so: